“The purpose of marketing is to create customers”

Developing a marketing strategy and outlining what your plan of action will be to increase your sales is an important business activity. By completing the following guide you will provide your business development officer with basic information he/she can use to assist you in obtaining market financing. If the space provided is insufficient, please attach a separate sheet. Keep in mind that the more complete the information is, the more likely it is the officer will have what he/she needs to assess your application, in effect, speeding up the process.